Modern Brand wins Best New Agency of the Year

Last week, the American Advertising Federation held the Annual Peak Awards in Birmingham, AL. I am proud to announce that The Modern Brand Co. was named the best new advertising agency in Birmingham for 2008. I am proud of this accomplishment less for the title and the accolades, and more for the work that got us to this point.

In our first year in business we have helped a lot of people figure out the crazy world of advertising. In only 12 months, we have worked with more than 50 clients. Out of those 50, more than a dozen were non-profit groups that really needed help to forward their missions. 

It has certainly been an interesting year. We have worked on everything from radio soap operas to cutting edge RFID technology. We have helped non-profits like the red cross and we have helped lots of small businesses. We have led seminars on branding, logos, marketing for artists, and media buying.

We have learned a lot of lessons. Some of them hard, some of them fun. We have learned who our true friends are, and we know who we can count on. We have learned how to take the high road, how to make a hard sale, how to make a soft sale, how to unite a group, how to pitch a big account, and how to be ourselves.

We have learned a lot about technology. We designed more websites in these first twelve months than we did in five years at our old agency.

We have learned to be humble, we have learned to be proud, we have learned not to take ourselves too seriously. We have learned to weather trials and deal with difficlut people. We have learned to measure risk and plan for the future. But most of all, we have learned that any day working for yourself is better than a day working for someone else.

It is an amazing feeling to wake up in the morning and make your own decisions about how your day will go. 

To anyone reading this who has worked with The Modern Brand this year, thank you. You have made our dream possible.